U.S. Fries Fiesta Debuts In Kota Kinabalu, Sabah

The Potatoes USA has kicked off its U.S. Fries Fiesta campaign in Kota Kinabalu from 15 June to 15 July 2019.

According to Potatoes USA’s country rep, Eddie Saw, “We are bringing the U.S. Fries Fiesta for the first time to Kota Kinabalu this year as there are many creative and fantastic chefs there that have managed to combine the quality imported products like U.S. fries together with the wide range of local ingredients from Sabah to produce exciting dishes for the locals and tourists. 

Dreamtel Hotel's Paratha Wrap with Lattice fries

“A promotion such as this will help to bring out another side to the culinary range that Kota Kinabalu has to offer.  We’d like to highlight to the growing pool of food enthusiasts in East and West Malaysia, especially lovers of fries, that there are great food & beverage outlets that they should try,” said Eddie.   

i-Degree Restaurant's Lattice Cut with Tomato Salsa Canape

Altogether, 9 outlets in Kota Kinabalu are participating in the U.S Fries Fiesta campaign, all serving up unique and tantalizing dishes using U.S. fries varieties.

U.S. Fries Fiesta participating outlets in Kota Kinabalu

Outlet names	Names of US Fries Dishes
I Degree Restaurant & Cafe	U.S. Lattice Cut with Tomato Salsa Canape U.S. Lattice Cut with Creamy Ham and Cheese Canape
The Chub’s Grill	Chub’s Chicken & Waffles with U.S. Straight Cut Fries Chub’s Loaded U.S. Tater Tots
Zinox Bar & Grill	U.S. Potato Bomb U.S. Potato Bone Marrow
The Next Block Restaurant	U.S. Skin-On Waffles Fries with Caramelized Onions & Cheese Mushroom Ragu U.S. Skin-On Waffles Fries Trio Burger Sliders
Hyatt Regency Kinabalu	U.S. Lattice Cut with Smoked Beef and Salted Egg Sauce Curry U.S. Skin-On Flat Chips with Bambangan Dip
High Street Cafe	Baked Cheese Meatballs with U.S. Sidewinder Fries U.S. Crinkle Cut with Bolognese
Dreamtel Kota Kinabalu	Dreamtel Beef Burger Chili Con Carne Gravy with U.S. Sidewinder Fries Dreamtel Paratha Wrap with U.S. Lattice Cut
ZING Restaurant & Bar	Sausage Lollipop with U.S. Potato U.S. Skin-On Flat Chips Munchies
Lucy’s Kitchen	U.S. Skin-On Flat Chips Nachos Beef Taco with U.S. Curly Fries

Arguably an unprecedented campaign dedicated to fries, the campaign is two-pronged in objectives. First, it’s to stimulate excitement amongst the trade to be as creative as they can with creating various culinary presentations with U.S. fries, exciting their customers, especially frozen potato lovers.

High Street Cafe's BakedCheese Meatballs with Sidewinder Fries

The public, in turn who visit and dine at these participating restaurants have a unique opportunity to relish different U.S. fries served with a scrumptious repertoire of dishes. 

Hyatt Regency's Curry US Skin-on Flat Chips with Bambangan Dip

Malaysians love their fries and know how to appreciate good fries.  Malaysia is one of the 6th largest export markets for U.S. frozen potatoes in Asia.  “The U.S. Fries Fiesta will showcase various exciting dishes made with U.S. fries.  One of the highlights of this Fiesta is that it provides an opportunity for the public to acquaint themselves to the different U.S. fry varieties.  Many of these outlets are offering new cuts of U.S. fries for the first time.

Zing's Sausage Lollipops with US Potatoes

“We want to create the ultimate gastronomic satisfaction for Malaysian consumers and provide them the opportunity to savour the “best fries served with tasty dishes” via the U.S. Fries Fiesta in Kota Kinabalu,” said Eddie.

There will also be a Facebook contest where the public can win dining vouchers on a weekly basis with a grand prize of an Ipad at the end of contest.  All they need to do is to order one US Fries Fiesta dish from one of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA

Lucy Kitchen's Beef Tacos with Curly Fries

Potatoes are not just good to eat, but good for health. It is a perfect food for all ages and cultures, a weaning food for babies, a great accompaniment and ingredient in all types of cuisine be it baked, roasted, braised, pan fried or mashed.

The Chub's Chicken & Waffles with Straight Cut Fries

With just 110 calories, one medium skin-on potato provides 45% of your daily value of vitamin C and more potassium than a banana. It provides fiber and other vitamins and minerals. Potatoes have absolutely no fat and are sodium-free, gluten-free and cholesterol-free. Potatoes have 60 phytochemicals with antioxidant properties which helps protect cells from free radical damage and prevents cardiovascular disease, respiratory problems and certain cancers.

Zinox's US Potato Bombs

Be prepared to enjoy U.S fries and burgers like never before!

For even more pictures of the new potato creations, check them all out on my Instagram.

 For more information on the U.S. Fries Fiesta, please call Kent Low or Eddie Saw at (03) 8070-7216.